'Fat-burning' bead marketing ends

A company that said its "fat-burning" beads triggered "automatic weight loss" has agreed to stop marketing in the UK.

One claim suggested that Accu-Slim Beads worked "faster than total starvation" by placing one bead behind each ear.

The Office of Fair Trading (OFT) sought assurances from Global DM Licensing, based in Hong Kong, that it would stop mailings being sent to UK consumers.

The OFT says thousands fall victim to claims about weight loss products.

Misleading claims

The company, using the name The AccuSlim Centre, claimed the beads were "fat burning acupuncture without needles, diets, exercise or effort".

It claimed that users could eat as much as they liked but still lose 30lbs in 30 days, as the bead stimulated acupressure points that led to automatic weight loss.

The company claimed guaranteed results and charged £65 for a package of up to 120 beads.

The OFT demanded evidence to support the claims and said that clinical papers on acupuncture that it received in return did not provide satisfactory proof about the claims made in the mail-shots.

The company, which believed that bead acupuncture was as effective as traditional acupuncture, agreed to stop sending the mailings to UK consumers and to adopt stricter policies for future advertising in the UK.

"Every year thousands of people fall victim to misleading claims about products that promise weight loss without exercise or dieting," said Mike Haley, the OFT's head of consumer protection.

"The OFT will continue to take action against such companies to stop them from exploiting customers."

Previous research by the watchdog estimated that 200,000 UK consumers fall victim to misleading miracle health and slimming cure claims every year, losing around £20m.


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The Less Than Ethical Tricks Of The Fad Diet Industry

I am sure you already know my views on fad diets, That they don't work at all or if they do have some weight loss effects, as soon as you stop using them you end up gaining more weight than you lost, and over time this loss and regain yo-yo cycle will leave you fatter, unhealthy, and considerably less well off financially, yep they are seldom inexpensive these so called miracle weight loss solutions.

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Today I want to share a trick many of the shall we say less honest peddlers of miracle weight loss cures use to get their before and after success testimonials. They need provable and supportable stories of success to sell their product, and to stay within the law they have to be genuine and supported by proof. To achieve this they scour the land for athletes, usually less well known ones, that have been injured and unable to compete or train, and they approach these athletes with their weight loss product, because whilst they have been laid up being unable to train and follow their usual lifestyle they will have put on some weight. So step-one is to sign them up for their trial.

Step-one completed they get some before shots of the athlete looking pudgy and unhealthy, Step-two the subject gets well and returns to their normal training routine (whilst taking the product). Of course they return to their usual healthy slim state as they would have done regardless of the miracle weight loss product they have been taking. Step-three they take an after picture and say quite truthfully that this was achieved whilst taking the product.

Just goes to show you can never believe what you see, even if its true and supported by fact.

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